Class A Valet
330 First Ave. N.
Minneapolis, MN 55401
Please drive up to the parking attendant booth. You will need to give them your keys and they will park your car for you. Please bring your parking ticket with you.
Butler Square Parking Lot
100 N. Sixth St.
Minneapolis, MN 55401
Please enter the parking lot on the South side of North 1st Ave. across from The Loon Café. You will receive a parking ticket from the machine or attendant. Please bring that with you and we will validate at reception.
The "Dark Social" Meme
Senior editor at The Atlantic, Alexis Madrigal, last year published a blog post about social media and its impact in generating web traffic: “Dark Social: We Have the Whole History of the Web Wrong.”
With approximately 5,400 Tweets; 4,600 Facebook Likes; 1,200 shares on LinkedIn; and 1,100 +1s—to say nothing of the blog commentary and other related discourse in digital channels—it’s fair to say that “Dark Social” was a sticky idea that went viral.
To me, the main point of the post is that today's web analysts are decreasing the perceived value of social interactions in their reporting by relying on tools that track visits by referral sources—tools that invariably allocate otherwise socially driven traffic coming from, say, instant messenging and email to generic sources such as “direct” means.
Other, more general implications include:
- The notion that optimizing for social media means more than looking at Facebook and Twitter. The content itself has to be appraised.
- Formal social networks have brought a form of structure to social interactions that did not previously exist (in as simple a format).
- Along with the structure of formal social networks there is not only a loss in privacy, but a gain in social record keeping.
There have been plenty of counterpoints to the Alexis piece. For instance, the notion that the web has only been social since the rise of social networks (ca. 2005) ignores the fact that the Internet—of which the worldwide web is a part—has been social since its inception. Is anyone up for a dial-up chat on a local bulletin board service (aka BBS)?
Regardless of semantics about the Interwebs, I was intrigued by the notion that our analyses might be downplaying the true role of social interactions simply on account of our toolsets.
I therefore replicated the Chartbeat methodology Alexis outlined in “Dark Social” and ran a test of the site Colle+McVoy launched earlier this year for the Pedal Minnesota campaign (www.pedalmn.com).
- Exclude Sources (relevant to the site I analyzed)
- Specific media vendors/partnerships (i.e., exploreminnesota, bringmethenews, tuneupstation)
- Exclude Media (relevant to the site I analyzed)
- CPC, organic, email
- Exclude Landing Pages (clearly not “Dark” in their nature)
- Home page (i.e., /)
- Main section header pages (i.e., /map/|/events/|/resources/|/pedal central/|/contact/|/partners/
My results reflected the general patterns Chartbeat isolated with traffic data to The Atlantic. At first glance, this might suggest we need to be more thorough with any site reporting that requires us to be 100 percent certain about all socially derived visits. However, owing to other truths about site analytics and methodologies (deactivated cookies, for instance, decreasing what we can actually report as full and complete records), we will never be 100 percent certain about all such visits.
Analysts working in agencies should keep this in mind. As much as we'd like to report firm campaign results to our teammates and, ultimately, our clients, courtesy of web analytics tools that purportedly count unique visitors to your properties and tally the sources of their arrival to those properties, we need to be transparent about the fact that—unless we're pulling server logs—our data is always going to be directional.
The Month of Movember
C+M Movember blog
My interest in using facial hair for fundraising started last year with an email from Micah Dahl, one of our editors. He was asking for donations to something called Movember, a movement to raise awareness and funds for men’s health, specifically prostate cancer and other cancers that affect men. I went to the Movember site just long enough to verify that it was a real charity, donated to Micah's mo space and forgot about it.
Then this October I received an email from Movember asking me to join. This time I went to the site and took more time to browse around. The men's health page hit me pretty hard. These are just a few of the facts, and they are scary:
- One in two men will be diagnosed with cancer in their lifetime and one in three women will be.
- Evidence suggests that about a third of the 571,950 cancer deaths expected to occur will be related to obesity, physical inactivity and poor nutrition, and thus could be prevented.
- Smoking accounts for at least 30% of all cancer deaths and 87% of lung cancer deaths.
- An estimated 13 million adult men over the age of 20 in the U.S. have diabetes, and one third of them do not know it.
- One in eight men who suffer from mental illness actually seek help.
- 24% of men are less likely to go to the doctor compared to women.
Then I started thinking about a dear friend of mine who passed away in 2004 from his second bout with brain cancer, and about my father-in-law, who passed away in 2008 due to complications from prostate cancer. Then about my dad, who is surviving bladder cancer. Then about my brother-in-law currently battling a stroke and a staff infection. Then about myself having not gone to the doctor in more than nine years. The number of men in my life who have health issues is scary.
So, I finally did something about it. I made an appointment with my doctor for an annual checkup, started growing my mustache, asked all the men in my department to join the C+M Movember team, then reached out to everyone at C+M and started bugging them about visiting the doctor and raising money. We had 16 participants on the C+M Movember team and have raised over $1,330.
Here are some inspiring thoughts from fellow C+M Movember team members:
It all started for me with a joke mustache for a costume, actually it wasn’t even really a mustache, it was more of 14-year-old boy attempt at a mustache. I had already committed to the mustache when I saw something online for “Movember” and wondered what it was. Once I looked into it, I wanted to join. It was a chance to keep a gloriously horrible mustache and use it for something helpful. How could I not, this was awesome! So, I created an account, put the shaver away and sent out some emails with the goal of raising $100. To my surprise, I ended raising over $700 that year and learned through emails how much prostate cancer, and cancer in general, had affected other people’s lives. My grandfather got cancer, but after frequent checks, he had surgery and has remained free from it since. So, I did it again for the next year and doubled my efforts. It’s an easy thing to do, it’s fun and it is great to feel like I’m helping people and raising awareness for something that has affected so many. Here’s to mustaches, which aren’t so bad, in fact can be great, and here’s to raising money for a great cause! Donate today, just do it, seriously, you’ll feel great, then get into the doctor and get a yearly checkup!
I participate in Movember to help bring awareness to men's health issues. I believe the root of these issues is an inherent male stubbornness and a fear of appearing vulnerable. Enter the mustache. While some women can grow them, the best mustaches are found on men. Mustaches are very masculine, but they can also be downright silly. I find that broaching difficult topics can sometimes be eased with a little humor. So, I wear a mustache to remind myself and my fellow man that, like a mustache, being healthy is a conscious effort that requires hard work along with times of feeling vulnerable.
My mustache is being used as a bartering tool – yearly check-ins with the doctor for my dad in exchange for my clean-shaven face.
I’m all for bringing back the ’80s each November if it helps to promote men’s health via our cookie dusters. And for those of you who’ve asked, I did find my leisure suit, but I ironed it, so now it’s fused to the ironing board and I won’t be able to wear to the office (darn).
Mammoth Mountain: Repositioning The Top of California
Mammoth Mountain Campaign
Mammoth’s unique personality coupled with its physical attributes inspired us to create a brand position, look and voice that captured the attitude that is uniquely Mammoth: The top of California. Mammoth and C+M liked it so much, it became the tagline. We developed a 2010-2011 winter campaign that infused a more youthful, action-sports look with a free-spirited, adrenaline-fueled attitude. Every consumer point of contact was revamped, including MammothMountain.com, billboards in Northern and Southern California, print and online ads, emails, and direct mail.
Colle+McVoy’s Guide To Northern Spark
The Twin Cities is getting its own Nuit Blanche and we couldn’t be happier. We fully embrace and support our amazing local arts community, but we think it deserves a lot more attention. That’s what the international Nuit Blanche movement is going to bring.
Nuit Blanche (literally White Night, All-Nighter or Sleepless Night in French) is an annual all-night or nighttime arts festival that opens museums, private and public art galleries, and other cultural institutions for free and provides space for art installations, performances (music, film, dance, performance art), themed social gatherings and other activities.
This Saturday, June 4, the Twin Cities is joining the movement by hosting Northern Spark , the area’s first ever, all-night long arts festival transforming the cities’ urban landscapes into a Twin Cites' wide art gallery. More than 60 regional and national artists together with the Twin Cities’ arts community will display new art installations at public places and unexpected locations throughout the cities. Directed and produced by Northern Lights.mn and funded by the Minnesota State Arts Board, Northern Spark takes place from sunset on June 4 (8:55 p.m.) until the morning of June 5, 2011 (sunrise 5:28 a.m. ).
While there are lots of events and places to visit, below is a quick rundown or cheat sheet of key events from our friends at Pop Fizz Daily:
8:55 p.m. : At Upper Landing Park in St. Paul, Philip Blackburn has composed a car horn fanfare. It will be accompanied by the lighting of Jim Campbell’s "Scattered Light" . More than 1,600 suspended LEDs encased in standard light bulbs are programmed to play a video. Then follow "Nightmare" (The eerie and unexpected vision of a white horse galloping on the Mississippi at night, produced by towing a video screen on the river) as the horse begins its trek.
11 p.m. : We’ll head back over to Minneapolis. There will be 10 art projects on the Stone Arch Bridge, such as "MURMUR," which are select photographs that will be projected in large scale on the Gold Medal Flour silos, and "Ceil," a laser that sweeps across the Mississippi River to create a canopy.
12:30 a.m. : Snack time! There will be food trucks scattered throughout the city and free coffee at Black Dog Cafe
2 a.m. : We’ll also be dropping by the Walker Art Center , which will have galleries open until 6 a.m. and a lawn full of projects such as "The Shape of Night" (2 a.m.), you can bring your sleeping bag and be documented creating your own special sleeping position.
2 a.m. : Swing by MCAD, the Minneapolis Institute of Arts, the Walker Art Center, the Soap Factory and Soo Visual Arts Center . See listings here .
4 a.m. : Feel the heat at a bonfire in Loring Park .
5:30 a.m. : A pancake breakfast will be served at Intermedia Arts .
C+M Wins Two Acclaimed Internet Honors
MINNEAPOLIS, May 5, 2010 - The Colle+McVoy creation, www.YearbookYourself.com, won two Webby Awards in the Best Use of Social Media category of The 14th Annual Webby Awards. Hailed as the "Internet’s highest honor" by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet.
"This is a tremendous honor since this category represents the most cutting-edge work in social media, an area that every company is looking to leverage." said Mike Caguin, executive creative director, Colle+McVoy. "This award recognizes the hard work of many people, as well as the forward-thinking vision of our client partner, Taubman Centers."
YearbookYourself.com won both the Webby Award given by The International Academy of Digital Arts and Sciences (IADAS) and the People’s Voice Webby Award in the Best Use of Social Media category. The previous iteration of the site won the People’s Voice Webby Award last year in the Viral Marketing category. With nearly 10,000 entries from all 50 U.S. states and more than 60 countries worldwide, the 14th Annual Webby Awards is the biggest in its history and continues to be the leading international award honoring excellence on the Internet. YearbookYourself.com was one of only five finalists in its category and was voted the people’s favorite after more than 700,000 votes were cast online. The cross-section of winners hailing from 14 countries will be honored at an event hosted by B.J. Novak of NBC’s The Office. in New York City on June 14. A full list of winners can be found at www.webbyawards.com.
"The Webby Awards honor the very best of the Internet," said David-Michel Davies, executive director of The Webby Awards. "YearbookYourself.com’s achievement is a testament to the skill, ingenuity and vision of its creators."
The unparalleled Webby win is the latest award for Colle+McVoy, which was also recently honored with four awards in The One Show and won the 2010 Adweek Buzz Award for YearbookYourself.com in the online category.
Over the last two years, YearbookYourself.com became an instant hit and a pop culture phenomenon for client Taubman Centers. The site was featured on more than 45,000 Web sites, blogs and media, including USA Today, Tech Crunch, ESPN, VH1’s Best Week Ever, The Early Show on CBS and Late Night with Jimmy Fallon. Numerous high-profile personalities embraced it, including Lance Armstrong, Pee-wee Herman and Evan Williams, co-founder of Twitter, who changed his profile picture to a Yearbook Yourself photo. The fun was wildly infectious and there were more than 28 million total visits to the site in the last two years. Once "yearbooked," the site easily allowed people to send their pictures to friends and post them to blogs and social networking sites (this year alone, more than 16 million Yearbook Yourself photos were shared via email or posted to Facebook). And the Yearbook Yourself Facebook fan page garnered more than 70,000 fans.
C+M Wins 2010 Buzz Award
MINNEAPOLIS, April 13, 2010 - The Colle+McVoy-produced Web site www.YearbookYourself.com won the award in the online category of the 2010 Buzz Awards. The Buzz Awards honor the best in brand/media integration and recognize campaigns that catch fire, produce brilliant product placements and use media in innovative ways that invade pop culture.
"Winning this award in the online category is a real honor and a testament to our digital expertise," said Mike Caguin, executive creative director, Colle+McVoy. "Generating buzz for a client is one thing, but creating something that becomes a pop culture phenomenon is rare. We are grateful for our forward-thinking clients like Taubman who appreciate transformative ideas."
There is only one winner per Buzz Award category (17 total) and YearbookYourself.com is the only winner in the online category, which recognizes the most attention-getting and effective use of the online medium to market a product, such as through a blog, short film or a viral e-mail campaign. As a result, the site will be profiled in a full-color spread in the May 3rd Buzz Awards section in Adweek, Brandweek and Mediaweek and online. This is the second Buzz Award for Colle+McVoy, which won in 2007 for the Minnesota State Lottery Don’t Belittle Powerball campaign. A full list of 2010 winners can be found at www.adweekbuzz.com..
Over the last two years, www.YearbookYourself.com became an instant hit and a pop culture phenomenon featured on more than 45,000 Web sites, blogs and media, including USA Today, Tech Crunch, ESPN, VH1’s Best Week Ever, The Early Show on CBS and Late Night with Jimmy Fallon. Numerous high-profile personalities embraced it, including Lance Armstrong and Pee-wee Herman, and Evan Williams, co-founder of Twitter, changed his profile picture to a Yearbook Yourself photo. More than 15 million visitors uploaded photos to the site to see themselves with classic hairdos and in vintage outfits spanning five decades. Once "yearbooked," people sent their pictures to friends and posted them to blogs and social networking sites (more than 11 million Yearbook Yourself photos were shared via email or posted to Facebook). And the Yearbook Yourself Facebook fan page garnered 70,000 fans.