The Yahoo! Messenger Emoticons want to spread some holiday cheer. Create a personalized carol, then send them off to the digital doorsteps of your friends and loved ones.
C+M Promotes John Neerland And Expands Creative Team
Colle+McVoy Promotes John Neerland and Expands Creative Team to Meet GrowthMINNEAPOLIS, May 15, 2012 – Colle+McVoy today announced that John Neerland has been promoted from associate creative director to group creative director, and six new hires have been made to meet the growing needs of the creative department and clients.
“John is as talented as they come and he has played an important role in creating work that has elevated our clients and the agency,” said Mike Caguin, chief creative officer, Colle+McVoy.
The creative department has grown more than 35 percent in the last year alone and Colle+McVoy has experienced six consecutive years of growth. This has been fueled by a significant investment in its social media and digital offering, organic growth from long-term client partners and new clients inspired by the agency’s ability to revitalize iconic brands — most recently Indian Motorcycle and Mountain Hardwear.
Neerland, who joined the agency more than seven years ago, has led creative efforts for Caribou Coffee, Schwinn, Old Navy, Yahoo!, Novartis Animal Health and Explore Minnesota Tourism among others. His work has been recognized by The One Show, D&AD, Cannes, the Webby Awards, the Effie Awards, the Obies and Communication Arts.
Joining Neerland in the creative department are:
-Erik Kvalseth has been hired as an associate creative director. Kvalseth has a wealth of experience including work on Polaris, E*Trade, Target, Ikea, OptumHealth and Cenex.
-Nate Hinz has been hired as a senior designer and has worked on brands like BMW, Jack Daniels, United Airlines, Nordstrom, Miller Lite and Citibank.
-Emily Honigsfeld has been hired as a senior art director/designer. Honigsfeld recently worked at Deutsch LA and has experience on brands such as Hyatt Hotels, Bill and Melinda Gates Foundation, Corona and T-Mobile.
-Brit Ryan has been hired as junior art director and previously worked at LA-based agency Mistress on the Red Bull, Jagermeister and FUZE brands.
-Chris Gault has been hired as a senior copywriter. Gault has experience with L.L. Bean, Payless ShoeSource and Finnegan’s Irish Amber.
-Ryan Burk has been hired as a copywriter and has worked on a range of outdoor and recreation brands like Shimano Cycling & Fishing, Northern Tool + Equipment and Zeiss Sports Optics.
-Additionally, Matt Pruett has been promoted to senior art director and has worked on brands such as Cannondale, Subaru and Harley-Davidson.
Mike Caguin Named CCO And Eric Husband Made ECD
Colle+McVoy Promotes Senior Creative Staff
MINNEAPOLIS, April 12, 2012 – Colle+McVoy announced today promotions in its senior creative leadership. Mike Caguin has been named chief creative officer and Eric Husband has been promoted to executive creative director.
“This is wonderful recognition for two leaders who have guided the agency through years of strong growth, transformation and record-setting recognition,” said Christine Fruechte, president and CEO, Colle+McVoy. “As we continue down this path of expansion, we have the leadership in place to drive growth for us and our clients.”
Colle+McVoy has experienced six consecutive years of growth fueled by a significant investment in its social media and digital offering, organic growth from existing long-term client partners and the addition of new clients inspired by its ability to revitalize iconic brands, including most recently Indian Motorcycle and Mountain Hardwear. The agency’s work has received more national and international recognition than at any other time in its history and has been recognized by the O'Toole Awards, the Effies, the Webby Awards, The One Show, Communication Arts and Cannes Lions. It was also named a Best Place to Work in 2011 by Outside magazine, Advertising Age and the Star Tribune.
“It’s a great time to be at this agency,” said Caguin, who has led the creative team for the last three years as executive creative director. “Eric is an exceptional creative, our talent is at an all-time high and our clients are doing exciting things.”
Under Caguin’s leadership, the creative department has grown more than 35 percent in the last year alone. In addition to his time at Colle+McVoy, Caguin has worked at Butler, Shine, Stern & Partners and TBWA/Chiat/Day, among other agencies. He has worked with numerous leading national brands such as BMW MINI, Cannondale, Caribou Coffee, ESPN, GT, Indian Motorcycle, Infiniti, InterContinental Hotels, Land O’Lakes, Nestlé Purina, Nissan, Novartis, Recreational Boating & Fishing Foundation, Sun Microsystems and Yahoo! His work has been recognized by The One Show, The One Show Interactive, D&AD, the Webby Awards, Cannes Lions, the Effies and the Kelly Awards.
Husband (previously group creative director) has been with Colle+McVoy for more than six years leading creative on numerous accounts, including Caribou Coffee, Schwinn, Mongoose Mountain Hardwear, Nestlé Purina and Explore Minnesota Tourism. He’s also created work for Target, Kellogg’s, BMW MINI and Sun Microsystems and spent time at Butler, Shine, Stern & Partners, as well as several local agencies. He’s won every color of Effie award (bronze, silver, gold), been recognized by the Kelly Awards, the Webby Awards, The One Show, and Cannes Lions. His work has been featured as ESPN's Play of the Day and enthusiastically discussed on Late Night with Jimmy Fallon.
Jeffery Bennett Joins C+M As Creative Technology Director
MINNEAPOLIS, Oct. 19, 2011 – Colle+McVoy announced today that Jeffery Bennett has joined the agency in the new position of creative technology director. Bennett will manage the agency’s development team, as well as work with clients to ensure that they are best leveraging technology and interactive experiences to drive their business forward.
“Jeff is a great blend of talent, knowledge, experience, passion and personality,” said Mike Caguin, executive creative director, Colle+McVoy. “His involvement has already lifted our interactive product and I cannot wait to see the impact he’ll have on our clients in the future across all digital mediums.”
Colle+McVoy billings have grown annually for the sixth consecutive year. Much of this growth has been fueled by growth in digital, which accounts for more than 40 percent of the agency’s work product. Recognition for the agency’s digital work includes three Webby Awards for the pop culture phenomenon YearbookYourself.com, which generated increased mall visits for client Taubman Centers. The agency’s work has also been recognized by the Cannes Cyber Lions, The One Show Interactive, Adweek Buzz Awards and Communication Arts Interactive Annual.
"I joined Colle+McVoy because I was attracted to the incredible energy and the entrepreneurial passion for experimenting with new technology,” said Bennett. “It is very difficult to manufacture this and enthusiasm begets great work.”
Prior to joining Colle+McVoy, Bennett was technical director and partner at Proto in San Francisco. He previously served as an engineer at the Yahoo! Research Lab in Berkeley, where he had a hand in developing next-generation applications, including the Yahoo! video player. He was also a senior developer at EVB, developing award-winning work for companies large and small. He has played a role in critically acclaimed work, including a Webby for Best Retail (www.IMakeMyCase.com), SXSWi Best Flash site (Leapfrog Fly Pen) and a Cannes Cyber Lion (Doritos Late Night). Bennett has presented at SXSW Interactive multiple times, has written for TechCrunch, has been awarded several technology patents and helped organize the TechCrunch Disrupt SF Hackathon.
C+M Wins Caribou Coffee Account
Named agency of record for second-largest coffeehouse operator in America
MINNEAPOLIS, February 20, 2009 - Colle+McVoy received a strong shot of new business after being named agency of record for Caribou Coffee, the second-largest company-owned gourmet coffeehouse operator in the United States. The agency was selected after a very competitive and challenging search.
"Colle+McVoy’s approach was very courageous. Their creative ideas pushed our brand in a more innovative direction, which we believe will help differentiate it for today’s customers and future generations," said Caribou Coffee Senior Vice President of Marketing Alfredo Martel. "The team presented a comprehensive strategy to drive growth and create long-term value, as well as actionable solutions for our immediate needs."
"We have been given an amazing opportunity to help Caribou Coffee become the leading gourmet coffee brand in the world," said Christine Fruechte, president and CEO, Colle+McVoy. "Every idea we create needs to be engaging and tell the brand’s memorable story through groundbreaking programs." Colle+McVoy ended 2008 with revenues at an eight-year high, driven, in part, by high-profile assignments from ESPN, Yahoo! Messenger, Recreational Boating & Fishing Foundation, and Manhattan Toy Company, to name a few.
Colle+McVoy will share in the brand strategy and planning, as well as manage the day-to-day execution of all marketing campaigns for Caribou Coffee, including brand identity, package design, interactive, advertising and promotions. The scope includes consumer marketing via all channels (trade, retail and online). Program budgets have not been finalized.