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Colle+McVoy: Television And Film
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Colle+McVoy: Television And Film

Colle+McVoy TV And Broadcast

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Here's a sampling of some of our national broadcast, film and video work.

Indian Motorcycle: 2012 Sturgis Rally
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Indian Motorcycle: 2012 Sturgis Rally

Indian Motorcycle 2012 Sturgis Rally

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To establish a meaningful presence at the Sturgis© Motorcycle Rally, Indian Motorcycle revamped their rally experience. Components include a redesigned walk-through truck, a touchscreen display experience that allows riders to learn more about the milestones and legends in Indian Motorcycle's 111-year history, and commemorative rally patches and t-shirts..

Purina: Small Animal Food Launch Films
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Purina: Small Animal Food Launch Films

Purina Big Thoughts Small Animals

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Big Thoughts from Small Animals are a series of videos featuring small animals extolling the many tasty benefits of Purina's new Small Animal Food.

Medtronic Foundation: Save-A-Life Simulator
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Medtronic Foundation: Save-A-Life Simulator

Medtronic Save-A-Life Simulator

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Sudden cardiac arrest has become the leading cause of death in the United States. To educate people on how to respond if they witness someone collapse, we created the Save-a-Life Simulator, an online experience that lets users make virtual life-or-death choices and teaches the proper steps to follow. In just a few short months, the Save-a-Life Simulator has received 2.5 million unique visits, educating people all over the world so real lives will be saved.

Novartis: Parastar Mobile Sales Tool
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Novartis: Parastar Mobile Sales Tool

Parastar Mobile Sales Tool

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When it comes to killing ticks, Parastar Plus is the faster choice. To help sales reps prove it to veterinarians, we created the Parastar mobile sales tool.

Novartis: Atopica - Scratch the Itch for Good
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Novartis: Atopica - Scratch the Itch for Good

Atopica DJ Mama Scratching Bulldog

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Canine atopic dermatitis is a lifelong disease that affects one in ten dogs. We created a campaign starring DJ Mama, the world-famous record-scratching French bulldog, to increase awareness and let people know that with Atopica, their dogs can finally scratch the itch for good.

WinField: Integrated Brand Campaign
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WinField: Integrated Brand Campaign

Winfield- Be Greater

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This stimulating campaign defined the brand of one of agriculture's most progressive thought leaders and articulated it across multiple media.

Nestlé Purina: “Talking Dogs” TV
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Nestlé Purina: “Talking Dogs” TV

Nestle Purina PVD Fortiflora TV

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Solution:

The star in our cast is Mishka, the talking Husky and YouTube sensation who is known for saying “I love you.” The ad is a fun and memorable way for owners to learn about how they can help their pets get back to being themselves with FortiFlora Nutritional Supplement. In addition to TV impressions, the ad is receiving hundreds of thousands of views on YouTube.

 

Challenge:

Pets bring so much happiness to their owners, and yet GI upset can get in the way of happiness for both pets and their owners. A recent study by Purina reveals that almost one in every four pets had some kind of GI incident over the past year, and that nearly all of their owners wanted to have something on hand to help manage GI upsets when they occur. We needed to demonstrate to pet owners that with FortiFlora Nutritional Supplement from Purina, they can be ready for GI upsets and return that happiness to their pet.

Cannondale: Modernizing A Global Bike Brand
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Cannondale: Modernizing A Global Bike Brand

Cannondale Case Study

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Solution:

Communicate that Cannondale is The Perfect Ride. Knowing that the work needs to tell both a product and a brand story, we developed a brand system that could easily translate across mediums and continents. Our primary imagery and headlines are equal parts innovation and inspiration, capturing the best athletes in the world putting Cannondale bikes to the ultimate test. While the secondary images and language tout technological prowess in a way that reflects the attitudes of our audience. The system allows the same look and feel to extend beyond print ads to catalogs and interactive, giving Cannondale a unified, cohesive brand.

Challenge:

Since its earliest days, Cannondale has engineered premium products, redefining and reinventing the way bicycles are made. By creating industry-changing innovations through state-of-the-art design, Cannondale is globally recognized as a leader in product innovation. The challenge was to position the brand in a way that not only showcased its technological prowess, but also its rider-centric culture that crosses all cycling categories, around the globe.

Cost Cutters: Owning Real Compliments On National TV
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Cost Cutters: Owning Real Compliments On National TV

Cost Cutters Real TV

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Solution

First, we uncovered a dilemma that was plaguing Cost Cutters. While consumers want to save wherever they can, the idea of incredibly affordable salon services didn’t always instill a lot of confidence. Enter the Cost Cutter Compliment Cam™. Based on a simple human truth that a good haircut begets good compliments, we set out to capture those authentic moments as they happened in real life. Customers who’d recently received a new cut and style were outfitted with hidden cameras and sent out to capture actual, unvarnished reactions of family, friends and coworkers. The takeway? You can, indeed, look and feel good without spending a bundle. And we had the enthusiastic compliments (and TV spots) to prove it. What started out as a TV campaign extended into rich online content and entertaining radio. Never underestimate a compliment again.

Challenge

Cost Cutters, a value-based hair salon owned by Regis Corporation, has more than 700 locations across the United States and Canada. The company asked Colle+McVoy to create a national TV campaign aimed at getting recession-weary consumers back into salon chairs.

People For Bikes: Bikes Make Life Better - Projection Art
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People For Bikes: Bikes Make Life Better - Projection Art

Bikes Make Life Better

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We all know that when people ride bikes, life is better. In this short video, we bring this idea to life as riders trigger projectors throughout a city, transforming an urban environment into a vibrant, colorful world. A world made better, by bikes.

Explore Minnesota Tourism: More To Explore
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Explore Minnesota Tourism: More To Explore

Video: More to Explore TV Video

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Solution

We set our sights on the travelers who are more optimistic (cautiously optimistic, but optimistic nonetheless) and ready to experience life. They are curious to discover what makes a destination exceptional. Thus, the More to Explore campaign was born. Just as Minnesota is a state worth exploring, we set out to create a commercial worth exploring. Throughout the spot, visual surprises are sprinkled in to delight and, most of all, support the idea that there really is More To Explore in Minnesota. The biggest surprise of all was saved for the end of the spot when Joe Mauer, Minnesota’s favorite son (and MVP), made his singing debut. The result is a seamless, exuberant tribute to all that Minnesota has to offer. The television spot has become Explore Minnesota’s most buzzworthy initiative ever.

Challenge

When it comes to promoting state tourism, Minnesota is routinely outspent by its neighbors at a ratio of up to 3 to 1. With the travel economy still in recovery and the state in a major budget-cutting mode, it was imperative for us to do more with less, while breaking through the mass of tourism advertising.

Caribou Coffee: The Adventures of Jack & Gourdo
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Caribou Coffee: The Adventures of Jack & Gourdo

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What would happen if a pumpkin and a gourd possessed the gift of speech? You’d get the Autumn Adventures of Jack & Gourdo, that’s what. Jack and Gourdo are the irreverent ambassadors of Caribou Coffee’s Flavors of Fall lineup of handcrafted drinks and bakery items.

ESPN: Bassmasters
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ESPN: Bassmasters

TMF ESPN Bassmaster

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In the world of Bassmaster on ESPN, every catch is big. With each strike, there’s excitement and drama. And what’s on the other end of the line could mean the difference between winning and losing a tournament. To bring this idea to life, we created a visually stunning campaign for both the Bassmaster Classic and Bassmaster Elite Series, highlighting many of the top anglers in the sport.