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Our Work
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Our Work

Just because you bought an impression doesn’t mean you’ve made one.

As an agency, as teams, as individuals, every day we challenge ourselves to make our capabilities even more capable. We do this by making sure everything we do is built on consumer insights and a strong strategic foundation. From account planning to media planning and buying to public relations and social media to advertising, design, and digital, we relentlessly pursue ways to uniquely position brands for success. The outcome is a culture that is fueled by doing what is right rather than by doing what is easy.

Land O’Lakes: Mobile Relaunch
land o’lakes , landolakes , lol , mobile , design , welcome , work
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Land O’Lakes: Mobile Relaunch

Land O' Lakes Mobile

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Visit the site: http://m.landolakes.com/ »

Solution

We worked closely with the team at Land O' Lakes to design & develop a mobile experience custom-crafted for the mom on the run.

Awards

FWA Mobile of the Day

 

 

Objective

Since the early 1920s Land O’Lakes has strived to bring good food to busy families. Today that means providing a resource for moms constantly on the go. The new Land O’Lakes mobile site contains a practical navigation that can quickly serve up products, recipes, and inspiration whenever and wherever moms need it.

Land O’Lakes: Appealing To The Next Generation of Moms
land o’lakes , cpg , case studies , baking , twitter , facebook , youtube , flickr , food , interactive , website
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Land O’Lakes: Appealing To The Next Generation of Moms

Land O'Lakes Site Redesign

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Visit the site: www.landolakes.com »

Solution

A completely redesigned landolakes.com helps consumers interact with the established brand in new ways. Built to appeal to both less-experienced, tech-savvy moms and more-seasoned cooks and bakers, the site features a modernized color palette, engaging photography and better social connectivity. The Test Kitchen section highlights the brand’s expertise with tips, photos and how-to advice. Intuitive searching gets you to great recipes quickly. And recipe pages are designed with the user in mind, featuring enhanced functionality, while themed collections trigger more ideas. With more than 3,000 recipes and 5,000 pages, sharing the simple goodness of everyday food has never been more user friendly.

Challenge

Land O’Lakes has been a key ingredient in America’s kitchens for generations. But there was an opportunity for its interactive experience to connect with a new generation of consumers — and continue to make sure longtime visitors felt right at home.