GT Bicycles: Catalog
GT Bicycles Catalog
GT Bicycles are built for riders who push their limits. Riders who time and again defy what is possible on two-wheels. For the 2012 GT Bicycles catalog we created a piece that not only features their full line of bikes, but one that highlights their tried-and-true technology while bringing to life the philosophy of the GT brand.
People For Bikes: Creating The Largest Bicycle Movement In The U.S.
Bikes Belong Branding
To achieve this goal, we created People for Bikes, a national movement to improve the future of biking. We started by developing a brand icon and design system that is joyous yet authoritative, nationalistic, personal and credible. The primary focus of our Web experience is to get cyclists, both casual and enthusiast, to raise their hands in support of a better future for bikes. The same look and feel that inspired our icon came to life on peopleforbikes.org. In addition to learning about bike-friendly initiatives taking place across the country, visitors are encouraged to sign our pledge and get others to do the same. Names collected will be used to lobby representatives in Washington, D.C., to create better and safer bike paths, lanes and trails. More than 225,000 riders have signed the People for Bikes pledge, making Bikes Belong the largest bicycle advocacy group in the United States.
Our work for People For Bikes was selected in AIGA's "365 | Design Effectiveness" exhibition at the AIGA National Design Center in NYC and featured in the September 17th, 2011 weekend edition of The Wall Street Journal. See the article>>
Bikes Belong is a nonprofit organization with one mission: Put more people on bikes, more often. Our charge was to help Bikes Belong create a safer, more bike-friendly world. In order to appeal to all different types of riders, we needed to create a brand with universal appeal. A brand that spoke to the hard core bike messenger crowd as well as the suburban family that enjoy bike rides for recreation and a little family bonding.
Greg Scott Joins C+M As Interactive Creative Director
MINNEAPOLIS, June 21, 2012 - Colle+McVoy today announced that Greg Scott has joined the agency in the new position of interactive creative director. Scott will help manage the interactive group, which has also added six new staff members and promoted two employees.
“Greg has a stellar reputation, portfolio and approach to interactive that will prove invaluable to our clients and the agency as we expand our capabilities,” said Mike Caguin, chief creative officer, Colle+McVoy.
Colle+McVoy has experienced six consecutive years of growth, due in large part to the agency’s significant investment in its social media and digital offering, which currently accounts for nearly 45 percent of its billings. In the last five years, digital billings have grown by 250 percent. Colle+McVoy’s interactive work has been recognized by the Webby Awards, Cannes Cyber Lions, The One Show Interactive, AdWeek Buzz Awards, The FWA and Communication Arts Interactive Annual.
Scott joins the agency from Ogilvy and R/GA, and will work to ensure that interactive projects exceed expectations for clients, including Indian Motorcycle, GT Bicycles, the Recreational Boating & Fishing Foundation, Land O’ Lakes and Cenex. He also has experience working with Nike, IBM, Axe, Google, Goldman Sachs and Verizon among others.
Adding to the interactive department news, Tiffany Hahnfeldt has been promoted to senior interactive producer from interactive producer and Max Thorson has been promoted to junior interactive creative developer from information technology coordinator. Hahnfeldt works with Colle+McVoy clients Caribou Coffee and Novartis Animal Health, and Thorson works with Schwinn Bicycles and People for Bikes among others.